What Does FF Represent?

FF is a brand made by connoisseurs, for the connoisseur. If you’re the type to seek out the best for yourself in all aspects of life, this is the movement for you! Time to show the world you’ll never settle for less.. Whatever your passion may be in life, find your flame and keep that shit burning bright!!

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Fire Finders Apparel is the brain child of Zack Foerg; an aspiring artist and entrepreneur who takes pride in challenging himself creatively on a daily basis through a variety of mediums. Throughout his 32 years on this Earth, Zack has developed and sharpened not only his creative skills as a musician, writer & artist, but also his ambition for business and the desire to create one of his own. Fire Finders represents a chance to share his story with the world in hopes of connecting with his fellow humans and contributing something positive to society.